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The clients of the Tournaire Group operate in markets that demand the highest quality standards.

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TOURNAIRE packaging obtains unrivalled UN certification for the transport of dangerous goods.

The entire range of TOURNAIRE aluminium monobloc packaging under 2 litres has been approved in “Group 1 ” with a density of 1.4 and an outstanding test pressure. This corresponds to the maximum level for UN certification and thus offers the guarantee of better performance for greater peace of mind when storing and transporting dangerous products.

UN certification.

 

Specific rules have been defined by the United Nations (UN) for the different modes of transport: air, road, rail, inland waterways, and maritime.

For Europe, it is the United Nations Economic Commission for Europe that determines and regulates this standard through the ADR (considered one of the most important sets of rules for the transport of dangerous goods by road within the European Union).

The general principles, the latest version of which is revision 21 of 2019, can be found here.

This UN certification aims to secure national and international transport for all means of transport through a universal system of classification, packaging, marking, and labelling of dangerous goods.

Dangerous goods are classified as: explosive substances and articles, gases, flammable liquids, flammable solids, oxidizing substances, toxic and infectious substances, radioactive substances, corrosive substances, and various dangerous substances and articles.

Obtaining UN certification.

To obtain UN certification, the packaging must be tested by an independent laboratory. For TOURNAIRE, these pressure tightness and drop resistance tests on the entire TOURNAIRE aluminium range are carried out by the BVT laboratory, which also audits Tournaire regularly to check the compliance of its quality system.

Dangerous goods can only be transported in packaging or overpacks bearing a UN mark. Each chemical component is classified according to its hazard level, which defines the provisions to be followed for its packaging and transport. The UN marking defines the ability to safely transport each product according to its characteristics and classification; here is an example of the marking on some TOURNAIRE packaging:

Certification for the most demanding materials.

TOURNAIRE has not only achieved certification in the strictest category “Group I” but has also succeeded in validating a high density and an extraordinary pressure resistance. Most of the packaging on the market is satisfied by lower densities and pressures or even by the hazard groups “II” for medium hazard or “III” for low hazard.

This new approval allows all TOURNAIRE packaging to protect even more sensitive and delicate products and to provide even more peace of mind to its users.

It is the technical optimization of the closure systems by TOURNAIRE’s teams that give TOURNAIRE’s monobloc aluminium packaging a head start over the regulations.

With TOURNAIRE, industrialists in the chemical, perfume and pharmaceutical industries can now safely transport even denser products (metal powders, oils, petroleum) and more volatile products (solvents) without adding specific measures or changing the packaging or the closure system.

The range of compatible hazardous product formulations is therefore wider, with densities that can reach “1.4”, and higher vapor pressures.

This is the case for certain innovative sectors with ever more demanding products, but also for new ingredients in existing sectors such as perfumery, chemistry, or pharmaceuticals.

TOURNAIRE packaging makes all the difference.

 

Thanks to the work of its Development and Quality teams, TOURNAIRE is constantly improving the performance of its products for its customers. This evolution of the homologation is a new testimony of this, especially since it concerns the whole standard range from 50cc to 1.25L. This major extension to TOURNAIRE’s certifications allows samples and commercial products to be shipped by road, air, sea, and rail in a safe and secure manner, without costly accessories or over-packaging.

Contrary to other industrial packaging on the market, this improvement of the TOURNAIRE range preserves all the other qualities of ergonomics and performances which have made its reputation.

 

TOURNAIRE takes care of your products to the ends of the earth.

Be sure to ask your sales manager for more details, by joining us at https://www.tournaire.fr/en/ or on social networks.

First edition of the “Packaging and Fragrance” meetings

Interview of Jeanne Lions, Chairman of the Board et Laurent Zeller, Member of the Board

Question 1: Why did you organise these “Packaging and Fragrance” meetings?

Jeanne Lions: For several reasons. The first reason is that during the two years of the pandemic, we suffered from a withdrawal into ourselves. This did not prevent us from innovating, from developing products, from taking advantage of all this time to invest and so, once the pandemic was over or almost over, we wanted to celebrate with our local partners from Grasse some privileged moments with a note of conviviality notably by sharing an EcoVadis celebration for our CSR commitment. But also, and above all because fragrance is our DNA. It is the history of TOURNAIRE, which is intimately linked in a family and industrial way with all the partners in Grasse.

Laurent Zeller: I would like to add that it is really a relatively exceptional event which allows us to share and offer the privilege and exclusivity of our investments and innovations to this sector which is obviously very dear to us. The history of perfumery and fragrances in Grasse, and the history of the TOURNAIRE company have been intimately linked for nearly 200 years.

 

Question 2: What does the perfume sector mean to Tournaire?

Jeanne Lions: The customers from Grasse and the perfumers are the ones we most want to pamper. They are our privileged and historical partners. Through this event, we want to show them our commitment, our capacity for innovation, our investments, our fine company and above all our desire to follow this partnership for many years to come by implementing many elements to enable them to ship all their outstanding products throughout the world.

Laurent Zeller: Tournaire and the fragrance and flavour industry is an essential history, of course, and so this event is also a way to celebrate and to renew our wishes for growth together.

 

Question 5: Any final message?

Jeanne Lions: I think this is an event that should be repeated. Replicated and perhaps even in different forms. To show, involve, and share our customer culture, to draw on these meetings to enrich our understanding of the customers’ needs and again offer them the best possible products.

Geodora, a new perfume brand, has chosen TOURNAIRE.

Interview of Gérard Gatti, Founder and President of Geodora 

Can you introduce yourself and the activity of Geodora?

I am Gérard Gatti, creator and president of Geodora, a new perfume brand that is part of a new panorama of high-end French perfumery. We are based in the Grasse area.

What are the specificities of your creations?

We really wanted to put in this range of perfume, which is made up of a dozen very beautiful creations, all the know-how that we have accumulated over the years with very beautiful raw materials that we source from ethical sources around the world in beautiful containers and in an approach that aims to limit our carbon footprint while making and offering extremely qualitative and luxurious products. Through our entire product range, which consists of about thirty products, if we include our perfumes and another range called “emotion nature” which is a range of beauty products of 100% natural origin. We really wanted to offer, not only quality, but also a lot of generosity through our offer. We have fragrances that have a remarkable sawing, diffusion, persistence and the idea was to create fragrances that can speak to the largest number while offering a very rich signature, very generous and expressing the French know-how.

Why did you choose TOURNAIRE aluminum bottles and for which products?

As a creator of perfumes for 30 years, TOURNAIRE is a company that I know very well because we know their know-how, all perfume factories use their product either for packaging or for the constitution of their production tool. And for me, it was obvious to work with TOURNAIRE because it is synonymous with know-how, since 1833, it is synonymous with rigor. They helped me to find solutions to adapt certain large formats for filling my bottles. Their rigor and technicality and the fact that they also offer a tool that allows us to reach our objectives in terms of “upcycling”, that is to say, that we will be the first brand to offer perfumes that will not only be refillable, but also repackable. All these points confirm us in the idea that the choice of TOURNAIRE was an obvious one.

What are the strong points of aluminum packaging for a perfume product?

The advantages of aluminum for a perfume bottle are numerous. The first of them is that aluminum protects the product from light. This allows us not to put any additive such as dye. Our perfumes contain only organic alcohol which is also sourced in Grasse. Our perfume concentrates have a high concentration: we have no dyes, no additions, because our perfumes are very well protected. Then, we have bottles that are not fragile. This allows us to avoid secondary packaging and obviously not tertiary packaging. In our approach which aims to be more eco-responsible, obviously, it was an unavoidable solution. Thirdly, since they are very light, and we have this particularity of asking our customers to return the packaging to put it back into service, we save on carbon footprint since it is very light to transport, so it is a very eco-responsible solution.

Where can we get Geodora products?

We have also chosen to be in direct contact with the public, so our products can be found on our website, since we have an e-commerce site that will be launched in the coming days. The showcase site already exists: geodora-parfums.com We also have a workshop that we do in Grasse, where people can come and do an extremely rich workshop for two hours: an immersion in the world of a perfume designer.

Laurens Moens, sales manager at Moens Packaging

Interview of Laurens Moens
Sales manager at Moens Packaging

1. Can you introduce yourself and the business of your company?

I’m from Moens Packaging, we are distributors in Belgium for all types of packaging materials. I’m Laurens Moens and I am the sales manager for all small packaging materials, so everything that is less than 30 Litres. In this range of packaging, we also sell the Tournaire range of aluminium bottles and coex bottles to our customers who are situated in Belgium and in the Netherlands.

2. How important is Tournaire to your activity?

Tournaire, for us, is a very important partner because of their range of aluminium and coex bottles. Actually, they are a lot of opportunities for our customers to access a quality product and quality materials.

3. What is the profile of your current customers?

Our customer profile is wide because it’s going from a small one-person company to big multinationals. All types of industry from food to chemicals and paint customers. We use a complete range of packaging from the very small bottle to the big 30 Litres aluminium canisters, through the whole range of packaging materials and sectors.

4. How is the packaging market evolving in your territory and especially packaging made of aluminium?

We see that customers looking more and more to have a very quality product and a quality material because like that they make sure that their customers will receive the goods correctly and they got nice tastes and that’s why we see a lot of opportunity for aluminium Tournaire products.

5. Are the regulations in your territory different, are they evolving, more demanding, in which field?

The regulations are becoming more and more strict and because of this, we have to act more and more sooner to find a great solution for our customers.

6. What are the recent evolutions in terms of environmental constraints in packaging?

We see that a lot of our customers have questions about what is possible for aluminium and coex bottles regarding the environment and we are looking together with them to find solutions.

ALUMINIUM IS ON THE CUTTING-EDGE OF RECYCLABILITY FOR PACKAGING MATERIALS.

Many types of packaging materials are used to protect products during storage and shipping, both in  mass retail and industrial packaging: paper, cardboard, plastic, glass, wood and metal.

The choice of material varies according to criteria such as product type, the level of protection needed and how it will be shipped.

Compared to these materials, aluminium has some amazing properties: it is highly malleable, lightweight and resistant as well as offering conductivity and full protection from light, oxygen and water. But just how recyclable is aluminium packaging?

 

01. Aluminium, a naturally-occurring element

02. The environmental impact of using aluminium in packaging shrinks over time

03. Infinite recycling and all-aluminium packaging

04. Aluminium, the most environment-friendly packaging material

05. Aluminium is low-carbon

06. Aluminium recycling in France creates jobs:

07. Great room for improvement for the recycling industry:

 

Aluminium, a naturally-occurring element:

Aluminium has been in use since ancient times. It occurs naturally, although only in compounds such as alum (the best known). Much later, in 1821, French mineralogist and engineer Pierre Berthier[1] analysed a mineral found near Baux-de-Provence and pinpointed a high concentration in alumina. This red mineral, later named bauxite, was later to become the main mineral in aluminium.

Ranking third among the most common chemical elements, aluminium is the most abundant element, making up 8% of the earth’s crust.

 

The environmental impact of using aluminium in packaging shrinks over time:

For one tonne of aluminium, you need to extract two tonnes of alumina and around four tonnes of bauxite. For an accurate environmental footprint, you need to analysing the product’s full life cycle. This type of analysis is the most comprehensive  because it factors in extraction, manufacturing, shipping, use, recycling and related operations involving the use of energy, secondary materials, and shipping. The standards ISO 14040 and 14044[2] set out the rules and method, factoring in all steps in the material’s life cycle.

Nowadays, global annual production of primary aluminium stands at 60 million tonnes. “The stock of aluminium for recycling is ever growing and is an important resource for the future given its alleviated energy cost”. Source Aluminium France.

You can find out more, and get the low-down on why “Aluminium packaging contributes to the rational use of resources…” and how “aluminium preserves more resources than it uses” from the European Aluminium Association[3] brochure.

 

Infinite recycling and all-aluminium packaging 

The recycling of aluminium packaging is essential to protect the environment, saving on both resources and waste volume. Packaging is recyclable when it can be transformed into a new raw material used to produce new items. Aluminium can be recycled infinitely, to the point that 75% of aluminium produced in 1920 is still in use today. Aluminium is fully recyclable without any deterioration in its initial physical and chemical qualities.

Used, all-aluminium packaging (secondary aluminium) is of great economical value. This contributes to its being effectively recycled: the more aluminium a product contains, the more chances it has of being recycled! Aluminium packaging can be used to produce new packaging and other premium products such as engine blocks, building material and bicycles. For example, you can make 300 racing bike frames from a tonne of recycled aluminium.

 

Aluminium, the most environment-friendly packaging material

According to an ACV Bio Intelligence survey on behalf of Tetra Pak, published on 25 June 2019: “Aluminium has the lowest impact on nature and can thus claim the title of most environment-friendly packaging material[4]”.

This means that it is highly likely that most aluminium packaging used to protect products you buy, especially food packaging, will be recycled. To be precise, some 47% of aluminium used in France has been recycled, For example, cans made of aluminium contain three times more recycled matter than glass or plastic bottles, as the Aluminium Association[5] points out.

 

Aluminium is low-carbon

Very little energy is needed to recycle aluminium: only 5% of that used to produce the primary metal. In other words, recycling aluminium packaging (to make secondary aluminium) saves up to 95% energy compared to producing primary aluminium and an equivalent amount of GHG emissions (source AAA). Indeed, recycling secondary aluminium helps to reduce CO2 emissions by at least 100 Mt a year (evaluated, in 2015, on a basis of 30 Mt of secondary aluminium produced).

Aluminium is not only lightweight (its density being three times less that of steel) it also contributes massively to decarbonation, since it is infinitely recyclable. Weighing only half as much as steel, aluminium helps to reduce load weight for example, for shipping over land, sea or air, when used as substitute for many other, heavier packaging materials such as glass or steel, for equivalent technical performance.

 

Aluminium recycling in France creates jobs:

Lastly, 92% of aluminium packaging is recycled in France (8% in Europe). In 2015, 472,000 tonnes of aluminium were recycled in France. In comparison, the production of primary aluminium stood at 450,000 tonnes the same year.

Aluminium recycling creates both jobs and value. With a dozen or so refineries and recycling plants in France it accounts for some 1,500 direct jobs.

 

Great room for improvement for the recycling industry:

Today, in France, 47% of aluminium packaging is recycled, so there is still plenty of room for improvement. Click here to learn about all the steps to recycle aluminium packaging in France[6].

Click here to find out about Tournaire’s commitments in terms of Environmental Management Systems [7].

 

__________________

[1] https://fr.wikipedia.org/wiki/Pierre_Berthier

[2] https://www. iso.org/obp/ui/#iso:std:iso:14044:ed-1:v1:en

[3] https://www.european-aluminium.eu/media/1320/packaging-brochure_fr.pdf

[4] http://castilloje. ree.fr/1sti2d/1sti2d_ett_tp/2_cycle_vie/tp6d_tetrapak/synthese_acv_tetra_pak.pdf

[5] https://www.aluminum.org/aluminum-advantage/facts-glance

[6] https://www.citeo.com/le-mag/infographie-tri-et-recyclage-des-packaging-en-aluminium-fait-le-point/

[7] https://www.tournaire.fr/le-recyclage-comme-le-monde/

From 1833 to the present, a company standing the test of Time

While the busy merchant city of Grasse was already doing brisk business in olive oil, leather and gloves, it still added yet another line of business, that of “perfume oil” and “floral extracts”, leading to a new corporation: that of distillery. This in turn led to the development of boilermakers who were to expand their skills to include the making of stills. And so, in 1833, Joseph Tournaire, son and grandson of millers, set up shop in premises of 40sq.m on Place de la Roque. By the late 19th century, no fewer than six boilermaking workshops catered to the perfume industry in Grasse.

01. 1833 – THE BEGINNING OF AN ADVENTURE

02. 1920 – A FUNDAMENTAL SHIFT

03. 1950 – OPENING TO OVERSEAS

04. 2010 – ROBOTICS FOR QUALITY

05. FAMILY PICTURES

Scan de la revue scientifique "La Parfumerie Moderne", numéro d'avril 1930
La Parfumerie Moderne – Avril 1930
Article journalistique sur les nouveaux emballages aluminium vitrifiés - La Parfumerie Moderne janvier 1930 p.277 et 279
La Parfumerie Moderne avril janvier 1930 p.277 et 279

1833 – THE BEGINNING OF AN ADVENTURE

The growth of this industry, the activity of which depended on the season, fostered new needs: reliable storage, without any alteration of sensitive materials and shipping without damaging it. Perfume makers naturally turned to those with expert knowledge in materials and their various properties: the manufacturers of stills.

Thus, driven by client demand and based on the success of their stills, for which they received a medal at the 1884 Nice exhibition, the firm Antoine TOURNAIRE Fils soon diversified, expanding into the design and manufacture of tin-plated copper vats. At the time, tin-plated copper was also used for stills.

With the arrival in 1900 of the first steam factories in Grasse, and elsewhere in the west, arrived on the scene, Gustave Tournaire moved his ancestor’s workshop to premises of 600sq.m in Font-Laugière. As an engineer from the prestigious Arts & Métiers school, he developed the manufacture of tin-plated copper stills and vats for manufacturers in Grasse, French liquor-makers and the perfume-makers from all over Europe.

Publicité Tournaire paru dans “La Parfumerie Moderne” de 1925 à 1932

1920 – A FUNDAMENTAL SHIFT

From 1925 to 1930, with Marcel Tournaire at the helm, Tournaire S.A. harnessed progress in aluminium technology, to spearhead a revolution, introducing a range of packaging in state-of-the-art monobloc aluminium. Type 1 was born. Vitrification with firing and glazing was soon added to the range.

1950 – OPENING TO OVERSEAS

In the 1950s, the firm now directed by Jean Tournaire started catering to new markets. Tournaire packaging was used by the pharmaceutical industry to wrap sterile active ingredients, and also chemicals.

The development of the pharmaceutical and chemicals industries stepped up and in 1960, Marcel Tournaire invested in a plot of land in Plan-de-Grasse on which to build a new plant, still operating today. In 1965 René Tournaire industrialised the production of aluminium packaging with the introduction of the first extrusion presses and swaging machines.

With Gilbert Tournaire as president and Jean-Pierre Forestier as CEO, packaging became Tournaire S.A.’s core business in the 1970s. Exports boomed: Sales Director Jean Tournaire expanded into Asia and the Middle East. Hugues Thibaud analysed and opened up the North American market with Tournaire S.A. partnering the firm O.Berk in New Jersey, and Xavier Arnoult became the first Exports Director, developing the European market.

In 1978, Tournaire S.A. introduced to the market its first tamper-proof mounting screw, designed by Jean Tournaire: Système Plus®. In 1980, Tournaire S.A. set up a plastic injection workshop to better control the performance of the closing mechanisms for its aluminium bottles.

in response to client demand, Tournaire S.A. expanded its savoir-faire in the 1990s to include co-extrusion blow moulding. The production of multilayer plastic jerry cans started up, adding further to the range of aluminium packaging. In 1993, Tournaire S.A. improved yet further the cleaning procedure, setting up an automated stripping and oxidation unit for aluminium packaging for active ingredients used in pharmaceuticals. This also helped to boost production capacity maintaining top quality. Further to several acquisitions, the site in Grasse was extended by 50% in 1995, with new premises being built to further develop the packaging business.

In 1999, Director Luc Tournaire founded the sales subsidiary TMM in partnership with a family business from the Jura, Millet Marius, in order to better serve clients working in agrochemicals. In 2003, the US subsidiary Elemental Container was created with the buyout of the subsidiary O.Berk International in New Jersey.

Tournaire S.A. earned ISO 9002 certification in 1996, then ISO 9001 certification in 2002 and lastly, ISO 14001 certification in 2003.

With a view to greater client proximity and to provide the best possible service, Tournaire S.A. created the industrial subsidiary Tournaire Plastic S.A.S on the former Kodak site in Chalon-sur-Saône in 2005. Thanks to this central location, Tournaire S.A. could quickly deliver its barrier packaging in coextruded plastic to its clients. This manufacturing subsidiary obtained ISO 9001 certification in 2008.

Lasting success, alongside social and environmental responsibility are major values underpinning S.A. Tournaire’s development. In 2011, Director Luc Tournaire set up the firm’s school, with the aim of documenting and teaching the firm’s very specific savoir-faire. This school also fosters the professional development of staff, helping them gain professional qualifications recognised by the French government, while maintaining jobs.

2010 – ROBOTICS FOR QUALITY

In 2013, the first robots came on the scene and the manufacturing lines were modernised, facilitating routine tasks and making them more reliable.

On the strength of its 185 years’ experience serving its clients, Tournaire S.A. created, the sales subsidiary Tournaire Asie Pacifique in Bien Hoa City, Vietnam in 2018, to reach out to its partners and boost its international footing.

From a tiny boilermaker’s workshop in Grasse in 1833 to the international group of today, Tournaire S.A. has ever developed and reinvented itself, lasting through two world wars, recessions and pandemics. Tournaire S.A. remains a family business with a rich and unique experience, ever adapting to its clients and its environment to remain a privileged, innovative partner to industries for sensitive materials.

FAMILY PICTURES

Joseph Tournaire
Antoine Tournaire
Gustave Tournaire
marcel tournaire ta
Marcel Tournaire
Gilbert Tournaire
Gilbert Tournaire
Jean-Pierre Forestier
Jean-Pierre Forestier
Jean Tournaire
Jean Tournaire
Luc Tournaire
Luc Tournaire

Grasse, world capital of perfume.

Overlooking the French Riviera from foothills resplendent in the colours of Tuscany, between the sea and the mountains, the town of Grasse has prospered since the early Middle Ages.

01. Grasse, doing brisk business in a traditional industry: tanning

02. The birth of the perfume industry

03. Founding of Tournaire to serve Perfume makers

04. Emblematic family businesses in the perfume business in Grasse

05. Grasse and nature, consecration and a new boom since 2018

Grasse, doing brisk business in a traditional industry: tanning

It became a powerful, independent city in the 12th century, controlling access to the entire hinterland and doing brisk trade with Italy. In the early 15th century, the tanning industry developed considerably, for which the town was reputed all over Europe. Grasse leather was famous for its quality and green hue obtained by macerating it in myrtle. Further to the unification of Provence with the French kingdom in 1482, Grasse was able to expand its flourishing tanning business (gloves bags and belts) even further afield. The magnificent fortified city also started large-scale production of jasmine, the May rose, tuberose and lavender in 1560,.

The downside to tanned leather was its unpleasant smell. To better cater to the requirements of the aristocracy, a tanner from Grasse hit on the idea of adding perfume to his leather gloves. He is said to have offered a pair to Catherine de’ Medici, who loved them so much, she launched a new fashion for perfumed gloves at the French court, thus sparking Grasse’s global reputation. In 1614, Louis XIII created the glove and perfume makers guild, which developed such delights as marzipan gloves “à la provençale”.

 

The birth of the perfume industry

Hit by heavy taxation and competition from across the Alps in Italy, the tanning industry then suffered gentle decline through to the late 18th century. However, this coincided with the wearing of perfume being increasingly included in beauty routines. While the two lines of business were intertwined, perfume started to boom. With perfume makers growing many different aromatic plants and flowers in the Grasse country’s unique climate and soil, the perfume business ousted tanning in Grasse, soon to flourish and carve out the city’s reputation worldwide.

In the 19th century, the perfume business scaled up from craftsmanship to industry. Large family businesses started up, some of which are global leaders today.

 

Founding of Tournaire to serve Perfume makers

The craftsman’s workshop founded in 1833 on Place de la Roque in Grasse by Joseph Tournaire, also came about thanks to those glove-makers who started selling perfume.

As this industry was taking off, the need to distil natural products developed, ushering in the arrival of the first boilermakers, specialising like Tournaire in the manufacture of stills. With the introduction of steam in manufacturing in the early 1900s, large quantities of raw materials could be handled. Gustave Tournaire harnessed this development to upgrade his boilermaking workshop into a factory.

Along with stills, perfume makers also sought sturdy, waterproof packaging to ship their precious essences as far as Australia without any alteration. So Tournaire designed tin-plated copper packaging, including vats in which to ship perfume. Aluminium packaging first took off in the 1930s, driven by Marcel Tournaire, as copper became too expensive, and aluminium processing technology became more effective. Switching from soldered copper to monobloc aluminium, aluminium flasks would be used worldwide.

From 1833 to the present, a company standing the test of Time

 

Emblematic family businesses in the perfume business in Grasse

The perfume business of course included the growing of plants used to make perfume and their processing, and the composition and creation of finished products (perfume and aromas for the perfume business, cosmetics, hygiene and food products). It also drove imports and exports, trade, and the processing of raw materials.

Many family businesses still operate in this industry today, including Mane, founded in 1871, and Robertet founded in 1850, Payan Bertrand founded in 1854, Argeville in 1955 and Jean Niel in 1779.

Like Tournaire, these firms have been directed from the outset by generations of leaders who have managed to preserve their independence, innovating and developing profitably for nearly 200 years now.

According to Philippe Massé, head of the national association of manufacturers of aromatic products (Prodarom) “The Grasse perfume industry boasts 64 firms employing 4,600 staff and a turnover of 2.9 billion euros” (Source Capital – January 2021 – in French only).

“The Grasse basin has played a crucial role in the perfume business, accounting for almost half the perfume business and aromas and something like 7-8 % worldwide”. The family businesses in Grasse have developed a long-lasting heritage, unique in this world. (Source: Wikipedia, in French only).

The war years, the 1929 crash and the boom in international trade have all chipped away at the  20th-century expansion of the industry in Grasse, facing off the spectacular growth of synthetic aromas, propelled by multinational giants based in Switzerland, the US and Germany.

 

Grasse and nature, consecration and a new boom since 2018

However, the Grasse families have not had their last word.

All players in the Grasse country ecosystem have teamed up with local elected officials to invest heavily in the past years, to promote natural products and a large-scale return to growing perfume plants.

A quarter of Grasse’s territory has been classified as a “protected nature reserve”. Along with other Provence-Alpes-Côte d’Azur and Rhône-Alpes regions, it became a national business cluster in July 2005, boasting its own label called P.A.S.S (Parfums-Arômes-Senteurs-Saveurs).

The association “Fleurs d’Exception du Pays de Grasse” (Amazing flowers in Grasse country) created in 2006 to promote plant production in Grasse country, is an umbrella organisation for 25 perfume plant-growers. Its president, Armelle Janody, confirmed: “Fleurs d’Exception du Pays de Grasse is an association of perfume plant-growers in Grasse country, who have chosen to go organic. They have all signed a charter encouraging solidarity and sharing. The aim of the association is to promote perfume plants and local production”.

In August 2013, the Association Patrimoine Vivant du Pays de Grasse (Living heritage in Grasse country) was created to apply for “the skills related to perfume in Grasse country: the cultivation of perfume plants, the knowledge and processing of natural raw materials, and the art of perfume composition” to be classified as  “Intangible Cultural Heritage of Humanity”. Chaired by former French Senator and Mayor of Grasse Jean-Pierre Leleux, this very active association represents all industry players and has gained unanimous approval. It aims to “make a representative List of the Intangible Cultural Heritage of Humanity, including the entire heritage of the Grasse country, encourage its preservation, and promotion, help to raise awareness among the public, by way of publications, websites, meetings, facilitate access to this heritage to as many people as possible by all means, and apply to be listed as Intangible Cultural Heritage of Humanity. Lastly to encourage recognition of Perfume making as an art form”. Click here to find out more.

In 2018, the Grasse country received UN consecration  with the listing of its skills related to perfume as Intangible Cultural Heritage of Humanity.

In 2020, elected officials modified the Local Urbanism Plan to multiply possible farmland by more than five, from 178 to 928 ha, i.e. 20% of the town’s territory!, to develop the growing of rose and jasmine.

Major luxury brands placing great importance on the use of natural products are established in Grasse: Chanel, Dior, Lancôme and Louis Vuitton…

From the outset, the Grasse glove and perfume makers used locally available natural raw materials including lavender, orange blossom, rose and mimosa to perfume their gloves.

Synthetic perfumes and aromas by mainly foreign firms had been making inroads for years, yet the entrepreneurs and elected officials in Grasse country have demonstrated a new sense of initiative, and reasserted Grasse as the territory spearheading the revival of natural ingredients in industry, in anticipation of newfound consumer enthusiasm for natural products.

As the birthplace of family businesses in trading and processing of perfume plants and aromas, the composition and the creation of perfume, Grasse country is ever proud of its ranking as the world capital of perfume, quality and natural products worldwide.

Following the success of lavender, orange blossom, rose and mimosa, other plants too are making a comeback: tuberose and jasmine, unique authentic fragrances. All Tournaire staff are proud to help ship these precious, sensitive perfumes the world over.

Romain Leclef, General manager Asia-Pacific at Tournaire

Interview of Romain Leclef
General Manager Asia-Pacific at Tournaire

Can you introduce yourself and Tournaire Asia Pacific’s activity ?

Hello everyone, my name is Romain Leclef, I am in charge of the Tournaire subsidiary in Asia and I’m taking care of the whole Asia Pacific area.

Tournaire activity is to help our european clients to develop on the Asian market. Most of them, mainly perfumers, have installed production units there and we accompany themon that Asian market. We also develop new market share locally.

 

What are the profiles of client companies ?

The typical profil of our customers in Asia is first of all, perfumery, which is our historical business. We also have a significant part of our turnover based on API, which is pharmaceutical market. And then, we have a lot of activity, we can talk about electrolytes, we can see the expansion of electric vehicule, and those are our partners in China, China is leader of battery manufacturing. We also have partner on liquide chistals market, this is for computer screen, television or smartphones.

 

What are the specificities of Tournaire ?

Our competitive advantage compare to our competitors, is obviously our high quality, which remains our brand focus but we also have the largest range of the market. Starting from few CC up to more than 30 litters. None of our competitor have a largest range.

 

Are the regulations different ? Are they changing ?

The Asian regulation is different than the european or american one, but it’s a regulation that is slowly joining the european and the american one. Asian people are more and more demanding and the quality become a necessityin Asia, which allows Tournaire to grow there.

 

Is aluminium packaging gaining importance in Asia Pacific ?

Aluminium packaging indeed is more an more important in Asia, As I previously explained, the regulation is getting more and more demanding and the rise of quality in Asia request an expertise in packaging which promote the potential of Tournaire in Asia.

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