Application markets

The clients of the Tournaire Group operate in markets that demand the highest quality standards.

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TOURNAIRE IN ASIA-PACIFIC, THE ASIAN CHALLENGE

Testimony of Romain Leclef, GM Asia-Pacific. 

 

Can you introduce yourself and your activity for Tournaire in Asia-pacific?

Tournaire is an office and distribution platform, which serves our customers and partners in the area. It is a rather large area, one can imagine a triangle that extends from India to Japan and Australia. 

 

What are the specificities of the Asia Pacific market for packaging? 

 

It is a rapidly changing market, where regulations are becoming more and more stringent and where our customers need a local service.

 

What specific needs do you meet?

 

Our customers need to protect and transport sensitive and/or high value-added materials. 

 

Who are your most representative custumers?

 

Pharmaceutical assets, mainly in India, China and Korea. Perfumery in Singapore. 

There are new emerging markets such as liquid crystal technologies for new LED TVs and also with the explosion of electric cars in China, the electrolyte market. 

 

What are the specificities of Tournaire in this market? 

 

Stay one step ahead of the regulations and guarantee impeccable quality and reliability on our packaging. 

 

How do you see the future of the market in this area?

 

We can highlight 3 points: world growth is taking place in this area, it is a market that is more and more demanding in terms of quality and where the regulations are more and more restrictive.

 

What do you enjoy most about living in this part of the world? 

 

The welcome of the people, the dynamism of the area, the challenge for Tournaire because it is a challenge that is difficult to meet given the size of the area and the difference in culture between each of the countries. It is a source of enrichment on a daily basis. 

 

Romain Leclef, GM Asia-Pacific

Tournaire in the USA, closeness to clients is our strategy.

Testimony by Benoît Ramet, sales manager for the subsidiary Elemental Container.

 

Can you tell us about yourself and your job for Tournaire in the USA?

 

Hi, I’ve been working for Tournaire for 20 years. More precisely for our American subsidiary where I’m in charge of marketing and sales development for North America.  

In the United States we go by the name of Elemental Container. We act as distributors/agents from our warehouse in New Jersey. Our task is to offer service close at hand, to be attentive to what our clients and prospects say and enable them to benefit from Tournaire’s expertise. We also have to gather information in the field and pass it on to the parent company to be used to develop products for tomorrow.

 

What are the specific features of the American market for packaging?

 

As regards industrial packaging I would describe the American market as “conservative”. Our job is to make our industrial aluminum bottles better known and explain how they can overcome many problems, particularly for sensitive and hazardous materials.

Distribution plays an important role in the American market, even for quite large volumes. The notion of service is very important. To give you an example, we have a certain number of clients for whom we repackage each bottle in UN boxes.

 

What client needs do you respond to most often?

 

I would say speed. On one hand in product delivery and on the other hand in answering queries and providing various documents. The distributor’s job is to offer service. This is what we are there for: making things easier for our clients. We are the intermediary between the manufacturer who needs to produce in optimal conditions, and the final client who needs flexibility.

 

What are your most typical markets?

 

The first is that for essential oils and flavorings, which need perfectly hermetic packaging to contain odors and protect the products from light which tends to break them down. I could also mention the market for laboratory solvents that, among other things, need high-performance closure systems to seal in these often-volatile products.

Finally I would take the example of automobile primers that harden on contact with water and need high-performance packaging to exclude humidity and maintain their integrity.

 

What are Tournaire’s specific assets in this market?

 

Tournaire distinguishes itself in the North American market thanks to the physical presence provided by Elemental Container. That allows us on one hand to offer high-quality service with very short lead times and on the other hand to make all the Tournaire ranges available so as to respond in the best possible way to all the specific needs of our clients.

General-purpose distributors tend to be opportunistic and sell what they have in stock, whereas we take a much more long-term view with particular attention to understanding our clients’ markets, which enables us to propose the most appropriate solution.  

 

How do you see the future for the packaging market in the USA?

 

If we reason in volume terms, the current economic context in the United States allows us to be optimistic. If we talk about the market for industrial packaging – our market – I don’t expect any major changes in the short term. On the other hand I believe that the increasing need we have to ensure the recycling of all types of packaging should benefit aluminum which, let’s remember, can be recycled indefinitely.  

 

Benoît Ramet, Sales manager

 

Testimony, Patrick Bisson, project manager and design draftsman for Tournaire for 30 years.

What is your current job with Tournaire?

 

Hello, my name is Patrick Bisson, I’ve been working for the company for 30 years now and currently I’m project manager/ design draftsman for the creation of special machines.  

 

How do you organize your day?

 

My day’s work is devoted on one hand to project management, that is leading and working with the teams for each project and also following up the scheduling and cost control.

On the other hand there is the design of machines and the technical support for various departments like production, maintenance and the industrial process.

 

What do you like most about your job with Tournaire?

 

It’s the diversity of projects, the technologies used in, for example, vision control systems, surface treatment machines or VOC suppression, or again metal processing machinery.

The other thing I like is the responsibility for projects and collaboration with the different departments.

 

What are the challenges you have had to overcome?

 

A new project is a blank page, it means responding to the needs of internal clients with aspects relating to safety, quality and the environment.

 

Why work for Tournaire ?

 

Because it’s a very dynamic company, continually adapting to increasingly demanding client needs, and that allows all participants in a project to express themselves fully.

 

LET US MEET…

Throughout the year, every three days and throughout the world, you can meet a Tournaire expert according to the exhibition calendar.

 

DATES

 

EXHIBITION

LOCATION

CONTACT

E-MAIL

23-sept 26-sept FachPack Nuremberg,
DE
Bertrand
d’Arrentières
bertrand.darrentieres@tournaire.fr
29-sept 03-oct IFEAT Bali,
ID
Romain
Leclef
romain.leclef@tournaire.fr
14-oct 17-oct Pack Expo Chicago,
USA
Benoît
Ramet
bramet@elementalcontainer.com
05-nov 07-nov CPhI WorldWide Frankfurt,
DE
Gilles
Durand
gilles.durand@tournaire.fr
26-nov 28-nov CPhI India Delhi,
IN
Gilles
Durand
gilles.durand@tournaire.fr

 

Fourteen new graduates at Tournaire

In partnership with the UIMM and the AFPI, Tournaire is now rewarding 14 of its employees who obtained their Certificat de Qualification Paritaire de la Métallurgie (CQPM) at the end of 2018. The CQPM is a recognized national diploma, obtained after a period of training via the company’s Internal School and after an examination taken at the AFPI (Association de Formation Professionnel de l’Industrie, a continuing training organization attached to the UIMM).

The Ecole Interne de Tournaire has been working for 10 years to train all its employees internally. As a guarantee of effective training, the company has 100% success at the CQPM.
These certifications allow the employee to adapt to a new workstation. They also contribute to his professional development and the development of his know-how. CQPMs are issued at the end of a training course and they attest to the professional skills acquired.

Try the Tournaire adventure?
This is possible because the company is currently recruiting 10 line drivers. Application (CV and cover letter) to be sent to recrutement@tournaire.fr.

40 YEARS WITH TOURNAIRE, A 40-YEAR LOVE-AFFAIR

What was your job with Tournaire?

 

I joined Tournaire on 15 December 1959 as a draughtsman. After a year working both for the Equipment Division and the Packaging Division I moved full-time into packaging and I retired on 1 January 2000 as Head of Industrial Development. I worked for Tournaire for over 40 years.

 

My job involved:

  1. Unceasingly improving the quality of existing products;
  2. Feasibility assessment and design of new models or formats for containers and new closure systems;
  3. Analysis, design and manufacture of the tools and machines required for production.  

 

What innovations did you contribute to?

 

Almost all the innovations involving manufacturing tools and products came by way of my team and myself. For example in the 60s we improved manufacturing facilities by using new automated spin-forming machines, or for the extrusion/spinning, conification, stamping and washing of aluminium bottles.

In the 1970s one of our great innovations was System Plus: the idea was to be able to fit different aluminium or plastic safety sealing systems to a single type of bottle neck.

In the 1980s we developed plastic injecting moulding for sealing systems and integrated a co-extrusion process for multi-layer plastic bottles.

In the 90s we adopted ISO quality assurance…

 

 

What were the client needs that were the targets of your research projects and innovations?

 

We always aimed at the same goals:

  • Improving the quality and performance of our plastic or aluminium bottles: i.e. their watertightness, cleanliness, aesthetics and safety for the transport of hazardous materials, their drop-test performance and their tamper-proof qualities.
  • Increasing productivity: reducing the volume of scrap, improving line speeds thanks to better tools and the creation of new machines or processes.
  • Responding to specific requests from clients for new models or for technical parts for the aerospace, marine and defence industries.

 

What is the innovation or packaging system you are most proud of, and why?

 

The Ø380 23-liter and 60-liter aluminium bottles for a client in the health sector who wanted to protect and transport antibiotics. This led us to perform several technical exploits in the shaping of the aluminium.  

But I’m also very proud to have participated in the development of the multi-layer plastic bottle.

This was a new range identified by our sales force, corresponding to the needs of clients in the crop protection sector who were beginning to use plastic containers. But crop protection products contain compounds sensitive to oxygen or which migrate through polythene. We studied several “barrier” materials and techniques to make the packaging really impermeable.

Finally we adopted the multilayer container technique because it enabled us to respond to changes in product composition and adapt the barrier layer to the types of products to be transported and protected.

 

Why did Tournaire decide to create the first aluminium container?

 

When it was founded in 1833 Tournaire specialized in the construction of equipment for the extraction of natural raw materials, but soon had to respond to a demand for containers to transport products such as essential oils, absolutes and other materials for the perfume industry. At first copper was used, tinned on the inside and assembled from several pieces welded together (which gave rise to the name of Estagnon)*, and then in the 1930s we chose aluminium for reasons of ease of manufacture, chemical neutrality and cost

 

In your view, what is unique about Tournaire’s know-how?

 

It’s a combination of factors: the extent of the range and the number of types of seal, with capacities from 15 cc to 32 L, the watertight qualities, the choice of models for different chemical industries and for liquid or powder products, unceasing technical evolution and fast response to demands.

 

 

Have you noticed whether your products have been copied?

 

Our products are indeed copied, particularly in the Asian countries and India, but I don’t think they match Tournaire when it comes to the watertight quality of containers. Luckily for us!

(One story: I’ve seen a copy where on the bottom of the container they had reproduced the Tournaire logo and the pictogram with the serial number for tracability).

 

 

One sentence by way of conclusion?

 

Yes, my 40 years with Tournaire have been a 40-year love-affair.

 

 

Georges Ramozzi
Former Head of industrial developent for Tournaire

 

*Estagnon: A cylindrical container made of tin, copper or tinned iron, often wicker-covered, used in the south of France for oils and aromatic essences.

TOURNAIRE MOVES INTO THE ASIA PACIFIC REGION

Since 1833 Tournaire has enjoyed steady growth, mostly thanks to international sales. What are your development projects in 2018?

This year Tournaire has decided to move into the Asia-Pacific region with a physical presence in the form of a subsidiary and a depot that will be managed by Romain Leclef, who has already been in Vietnam for 5 years.

We have chosen Vietnam as a base so as to be able to cover the whole of the Asia-Pacific zone.

 

Tournaire is already present in more than 70 countries; why have you chosen to move into the Asia-Pacific region?

For Tournaire this establishment means an office and stocks of products, with the aim of setting up a sales team to cover the whole of the Asia-Pacific zone and having stocks available to offer rapid service, essentially to the perfume industry, which is widely scattered and requires local service which we currently find it difficult to provide from France.

 

 

Why did you choose Vietnam?

Vietnam has the advantage of its position right in the heart of the zone we want to cover; it also benefits from highly developed port facilities (and the possibility of finding a site close to those facilities), along with, I would say, quite favorable conditions for our establishment.

 

Will this establishment also be a sales outlet for the equipment and packaging divisions?

It will of course serve as a relay for the Equipment Division, for the detection, let us say, of business opportunities for the division.

Obviously the services offered by our Equipment Division are high-level engineering services; we shan’t have engineers on the spot to provide such services but it will be a sales antenna, covering the needs both for packaging and technical equipment of all sectors working with sensitive materials.

 

 

 

How will this establishment in Vietnam help to distinguish you from your competitors?

Currently we have competitors who are local companies, serving the same markets as Tournaire but with products that are, let’s say, of a different quality. Our aim is to better understand the markets and be closer to them so as to offer products that exactly match their needs.

 

Do you intend to develop a manufacturing facility for packaging in Vietnam?

For the moment this is not on the agenda. Today we consider that this part of the world represents 10% of our sales, and our goal, our ambition is to double and in the long term even treble this figure. Obviously when we reach that goal we shall need extra manufacturing capacity and then it would be logical to manufacture goods on the spot. But for the next few years we shall be investing in France.

 

 

Do you already have important clients in Asia?

We have a large number of regular clients, and some have been loyal customers for many years. Naturally a market like China is developing rapidly, but our main clients today are still the leading European companies.

 

After Europe, the USA and now Asia, do you have any other projects?

Today Tournaire’s roadbook leads us to envisage the possibility of a future move into South America. This is a sector we’ve been talking about for a long time, it’s a part of the world that is developing rapidly. To serve it as well as we already serve our North American customers we believe that in the coming decade we shall have to set up a subsidiary in South America.

 

Luc Tournaire

Chairman of the Management Board of Tournaire

 

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