13 October 2022

Aluminium: the best packaging solution

Interview with Frédéric Braud, Managing Director of SOZIO

 

Would you like to introduce yourself and your activity?

I’m Frédéric Braud, I’m the Managing Director of the company SOZIO. We’re a fragrance blending company. We have been in existence for 260 years, with several businesses and facilities in France, the United States and Asia.

Why are you here?

TOURNAIRE is an interesting company with whom we work a lot. We have a lot of business, especially in the Middle East, and our customers only ask for TOURNAIRE packaging. We also use TOURNAIRE for all our fragrance samples. We have tried other companies, but we always come back to TOURNAIRE. I was interested in visiting the factory, especially with regard to CSR.

What are the advantages of aluminium packaging?

Aluminium packaging has many advantages. The first is protection. We have never found anything better. We have had a lot of problems with plastic packaging, for example, or metal that rusts. Aluminium is the most protective material. The second advantage is an environmental one. Aluminium is recyclable, so we are currently in the middle of a CSR process. Packaging is obviously an integral part of this approach.

What are the challenges you face when it comes to packaging your formulations?

For us, packaging is above all product safety. This is the number one criterion. The second criterion is recyclability. This is really important for us. And then of course the practicality and the aesthetic aspect. We are in the perfumery business, and we have quite a few customers in the Middle East who often resell in 1kg, 5kg, 10kg. So, there is an attractiveness in aluminium packaging that cannot be found in other types of packaging.